• Write A Press Release

    Press releases are an important part of corresponding with your audience. They provide an informational and informal advertisement of your product. Written correctly, press releases advertise to your audience without being dubbed as an advertisement.

    1. Use a document editor (Microsoft Word or equivalent).

    2. Create a headline for your press release. These headlines should be short and catchy while explaining why the reader should read your release.

    3. Explain the 5 “W’s” (Who, What, When, Where and Why). Include details such as address, age limit, special guest appearances, parking information, drink specials, sponsors of the event and the name of other bands performing.

    4. Keep it clear and concise. Hit key points, but don’t over do it. Generally, around 300 words should do the trick.

    5. CHECK YOUR SPELLING AND GRAMMAR! – If you’re not a good writer, find someone who is.

    Sarge Tip

    Always provide the date of the event on your press release. Many people will spend most of their time making it sound nice and eloquent, but forget the main goal: to inform your audience on the happenings of your brand.

    6. Release to press outlets. Some good ones to reach out to would be your local college radio stations, online radio, weekly magazines and online blogs.

    7. Create incentives for the press. Free entry, press passes and special VIP privilages are great ways to motivate the press to show up to your event. 

    Compiled by Monty Burton