• Raising Social Media Awareness

    Statistics say that social media is increasingly influential to promote your music. Being active in social media increases traffic to your website and builds relationships with current and potential listeners of your music. It also increases more visibility on search engines and is a great way to reach a fan base or potential customers.

    1. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumbler etc. are all examples of excellent, ever expanding, platforms for advertising and e-mail marketing.

    Sarge Tip

    By following some simple tricks you can raise awareness of your band’s music and get fans engaged without having to pay the social media sites.

    2. Increase Sharing: If, you want to people share your post, make “public” so that your followers can share or retweet it if they like the post. In addition to that, pictures are very alluring for social media shares. Sites like Facebook, Google, Instagram, and Pinterest, usually focus on photos. It’s a fact that people are more likely to share interesting photos than just words without a visual.

    3. Know what is trending: Connecting with current events or topics that your followers might be interested in is a great way to create interesting posts and create a buzz on social media pages. Following other people and re-tweeting their posts on Twitter are also good methods to boost your posts. Also, talking about music, movies, or sports will help to engage more readers.

    Sarge Tip

    Know your followers! Avoid controversial or political issues that could cross lines or offend someone

    4. Focus on what you post: Studies say that photos on Facebook or on other social media receive more engagement than other average posts. Sharing photos of events and fun moments will engage more followers. Give a shout-out now and then to your fans as well. Share some content posted by your fans such as fan art, photos of them at your show, etc. For example, a famous coffee shop recently featured a photo by of one of their customers. Make sure the content you post pertains to your band. Avoid posting things on your fan page which are personal. And always avoid posting negative comments about people, places or other bands. Focus on your upcoming shows, CD releases, and merchandise.

    Sarge Tip

    Link your Facebook posts with Instagram and twitter to extend your reach and impact.

    5. Focus when you post: Posting content on social media has particular times to reach peaks. Study says usually Facebook posts peak around 3pm EST. Frequent posting, like once or twice a day gets more engagement. Keeping in mind the best times to post is always a good idea. And make it a habit to keep an eye on the analytics of social media providers.

    6. Blogging: Writing blogs about your music and sharing it on your social media networks influences people. Great content; including samples of your music and videos enhances your online influence.This enhanced marketing approach is an effective strategy to expose your project to new people.

    7. ReverbNation and SoundCloud:
    Using ReverbNation and SoundCloud is a necessity for musicians. You can post your music on those sites and connect them with other social networking sites like Facebook, Google Hang-Out to reach more people. Another way to enhance your profile is by taking advantage of free mailing lists that are available to everyone.

    Sarge Tip

    Using the Sound Cloud app on smart phones is a great way to carry your music in your pocket.

    8. Get creative! Host a “like” party. Get your fans and followers involved. Have them bring their laptops or tablets. Enjoy snacks and drinks while watching bad “B” movies! Encourage everyone to log in and start “liking” pages and posts to help raise awareness!

    Compiled by Nazia Adnin

  • Managing Your Band’s Website

    An unsigned band’s website is not quite like a standard small business website where its main keywords are products or services and is the first point of contact for a customer. The band’s main keyword is usually their name and the band’s website is often the second point of contact for the fan, the first point of contact might be a flyer.The differences between a small business website and an unsigned band’s website, highlights the need for an additional promotional effort on behalf of the unsigned band.

    1. Check your site for optimization: Loads fast, looks good, all links work, is useful, is interesting, has purpose, stands out, is interactive, offers easy mailing list sign-up, has a clear privacy policy, CDs are easy to buy/download, has updated newsletters, and has clear navigation.

    2. Your URL should be the band’s name or at least relevant to the band.

    3. Does your HTML coding contain a <DOCTYPE>, <title>, <description>, <keywords>, <content-type>, and <author> META Tag?

    Sarge Tip

    Keep it simple, Stupid! Get rid of: Microsoft’s smart quotes, frames and bollocks JavaScript, loose ampersands and double quotes.

    4. Make sure everything is up to date. Regularly update any news, pictures, show dates, and other changing information on your page.

    5. Make sure spelling and grammar is correct throughout page.

    6. Keep things interesting and appropriate for the audience you are reaching out to with your site.

    7. Create a clear security privacy policy. It’s a revenue helper.

    8. Make sure your site is easily found on top search engines.

    9. Your site should give a special access to your fans that social media sites don’t do. You should have a bio, band updates, mailing list sign-up, song streaming/downloading, calendar with upcoming shows, pictures/videos, merch ordering, etc.

    Sarge Tip

    All downloads, streaming, and online shopping should be as easy and user-friendly as possible for those visiting your site.

     

    Compiled by Chris Erwin

  • Creating a Facebook Event Page

    Facebook can be a very useful resource to promote an event. As you create your “buzz,” you can have constant contact with the people in your network. You can track the daily interactions and build an RSVP list to keep a rough estimate of how many of your ‘internet friends’ plan on attending. In connection with your daily face-to-face marketing experiences, you increase the chances of having a successful event.

    1. Log into the Facebook home page with the email address and password that you are registered with (it’s better to use your artist/band page as oppose to your personal page).

    2. Select “My Events” from the navigation menu. You will be taken to a page with all the events you are currently planning to attend. – Hit the “+ Create Event” button.

    3. Fill in all the details about your event, most importantly, the time and place. You can always edit this later, but try to put in as much details in as you can initially.

    4. Choose the level of access to your event. You can choose to host an “open” event (meaning anyone can attend). This will not restrict anyone from viewing the details and adding themselves to the guest list. If closed (meaning only select individuals may attend), only the time and description is shown to uninvited guests.

    Sarge Tip

    Facebook users can request to be added to the guest list to view the complete event info. A secret event will not appear in search results and will be viewable only by those you invite.

    5. Click the “Create” button to complete your event details.

    6. Upload a photo that represents the event. Use the browse feature to find a photo on your hard drive to upload. – The flyer for the event is sufficient.

    7. Now its time to invite some guests. Select your all your friends on Facebook that you’d like to invite. You can even send emails to people not on Facebook.

    Sarge Tip

    Check back to your event page often to monitor the response of the event. This page can be a useful tool to help with other ventures such as album releases, video releases and coordinating video shoots open to the public.

    8. If you’d like to just invite all your friends at once without having to click on each one of them individually, do a search for a “mass invite plugin” cheat.

    Sarge Tip

    Try not to over-abuse these plugins. Most of their codes are frowned upon by Facebook.

    Compiled by Monty Burton

  • Build An Email List

    Email blasts can be a very valuable tool that a band/artist can use to keep their fans updated with pertinent information such as upcoming shows, promotions, or just to say “hey.” But how do you begin to gather these email addresses in the first place? Have no fear! There are a ton of ways! Below are 27 easy tips you can use to grab this marketing info.

    1. Put an offer on the back of your business cards to get people to sign up for your newsletter.

    2. Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.

    3. Include a newsletter sign-up link in your signature of all of your emails.

    4.  Send an opt-in email to your address book asking them to join your list.

    5. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.

    6. Host your own event – Art galleries, retail shops, consultants (lunch & learn) can all host an event or party and request attendees to sign up.

    7. Offer a birthday club where you give something special to people who sign up.

    8. Incentivize your employees and street team – Give them $ for collecting VALID email addresses.

    9. Giving something for free like a song download. Make visitors sign up to your opt-in form before you let them download it.

    10. Referrals – Ask you customers and fans to refer you, and in exchange you’ll give them a discount or incentive.

    11. Bouncebacks – Get them back! – Send a postcard or call them asking for their updated email address.

    12. Trade newsletter space with a neighboring business or bands, include a link for their opt-in form and ask them to include yours in their newsletter.

    13. Search Engine Optimization (SEO) – Make sure you optimize your site for your keywords. You need to be at the top of the natural search when people are looking for your products or services.

    14. Giveaways – Send people something physical and ask for their email address as well as their postal address.

    15. Do you have a postal list without emails? Send them a direct mail offer they can only get if they sign up to your email list.

    16. Include opt-in forms on every page on your site.

    17. Popup windows – When someone attempts to leave your site, pop up a window and ask for the email address.

    18. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.

    19. Include a forward-to-a-friend on every page of your site.

    20. Offer a community – Use social media platforms to host them.

    21. Offer “Email only” discounts and don’t use those offers anywhere but email.

    22. Telemarketing and phone networking – If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter.

    23. Put a fishbowl on your merch booth or the local music store and do a weekly prize giveaway of your product – then announce it to your newsletter. Add everyone who put their card in on to your newsletter list.

    24. Include an opt-in form inside your emails for those people who get your email forwarded to them.

    25. Use Facebook – Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter.

    26. Use Facebook and Twitter – Post the hosted link from your newsletter into Linked Items to spread the word.

    27. Use Facebook – Include an opt-in form on your Facebook Fan page.

    Sarge Tip

    For a great email marketing tool, check out MailChimp.com.

    Now get out there and make some connections!

     

    Compiled by Chris Erwin