• Street Team

     

    Having a street team to help you promote is one of the most effective ways to make people aware for your band and upcoming events. Many think that you have to be a record label or a huge promotions company in order to start up a street. In reality anyone can start a street team. All you really need is a little bit effort, creativity, and a lot of patience.

    1. Recruit, Recruit, Recruit.
    Start small and then expand gradually. A good place to start is by going to the ones who are most interested in helping you out such as family members and friends.

    Sarge Tip

    Don’t prejudge anyone. Consider everyone as a potential member of your street team. You may be surprised that your most loyal fan can turn out to be the most valuable member of your team.

    2. Have Strong Incentives To Participate
    Always have incentives to ensure your team members stay motivated and feel appreciated. You can offer members free merchandise, show tickets, backstage pass, VIP access, or maybe even pay them.

    Sarge Tip

    Get creative, have competitions, make some custom T-shirts, and most importantly ask your team members for their input on what they might want.

    3. Give Members Clear Instructions and Guidance. Be hands on and give team members clear task and instructions on what they are expected to do. Require members to generate reports (with pictures) as proof of what promotional materials they delivered, and which locations they covered.

    Sarge Tip

    Create a newsletter designated exclusively for team members. Remember you want to be as detailed and in-depth as possible when assigning task and responsibilities.

    4. Communication is Key.
    Communicate with the team on a regular basis and try to have face-to-face meetings whenever possible.

    Sarge Tip

    Make things simple and use technology to your advantage. Google Drive, online meeting software, and text message reminders, can all be very useful when communicating with your team.

    5. Incorporate Social Media Promotion.
    Have your street team help with online promotion as well. Have them share events and pages with their Facebook friends, and Twitter Followers.

    Sarge Tip

    Make sure you have a public Facebook and Twitter page dedicated to your street team. This will make it easier to attract new members, and to gain the interest of promoters.

    Author's Note

    You don’t want to overwork anyone on your street team. Understanding that even if there are strong incentives, if you have team members who are “burned out” they won’t be as enthusiastic or productive. It’s also important to remember that some people may be seasonal and members are going to come and go. That’s why it’s important to always be recruiting for new members, and to not stress too much over losing old ones. Lastly, never make anyone on your team feel uncomfortable. Different people have different strengths find out where the members fit best within the team, and avoid forcing someone to do anything they don’t feel comfortable doing.

     

    Compiled by Ernest Sallee

  • The Different Types of Record Deals

     

    Every musician dreams of the day they are offered a record deal. It’s the golden ticket to a life of fame, fortune, and luxury, right? Well, not always, but getting a record deal is an important step in advancing your music career. However, It’s important to know, that there are many different types of deals out there, and the key is finding the one that best fit’s with your current needs and long-term goals. Here are a few of the most common record deals that you see being offered today.

    1.The Major Label Deal- This is the big one! A major label gives you a lot of money up front (known as an advance), to cover all the cost of creating an awesome album. The major labels have all the tools to promote your album and make you the next superstar. Be careful though, these major labels don’t have much patience. If your album doesn’t do well they won’t hesitate to drop your contract.

    Sarge Tip

    It’s important to know that all royalties you earn from album sales will go towards paying back the advance, until you’ve paid the label back fully. So be sure to spend your advance money wisely!.

    2. The Independent Label Deal- This deal is very similar to the major label deal. The difference is that independent labels are smaller so they give their artist less advance money than a major label would. The good thing about and indie label is that they work very closely with the artist and you will have more creative control over your albums. There are tons of indie labels out there, and the chances of getting a deal with one is much higher than trying to get signed by a major label.

    Sarge Tip

    Just because you’re signed to an independent label, don’t think you can’t still make it big. If Adele, Taylor Swift, and Macklemore can become stars while signed to an indie label you certainly can too! .

    3.The distribution Deal- Also known as a P&D Deal (pressing and distribution), this deal is most common for artists who have had success on their own and want to stay independent. You agree to let a record label help you manufacture, distribute, and promote your album, and in return the label gets a percentage of the sales profits (normally around 25%). Remember, that in this type of deal you don’t get an advance so you’ll have to come up with the money to produce, record, and market the album yourself.

    4. 360 Deals- Also known as equity deals, participation deal, or multiple rights deal, this is the most common deal artists are offered today. In a 360 deal the label makes money not just from music sales, but from almost everything the artist does. The label gets a portion of profits generated from touring, merchandise, books, movie/TV appearances, basically anything the artist makes money from, the label gets a piece of it. This seems like a bad deal for the artists, but it does give the label even more incentive to support your career and to push you to make lots of money in every way possible.

    Sarge Tip

    Everything in a record agreement can be negotiated, depending on how much you bring to the table, and how bad the label wants to sign you. Lastly, before you sign anything make sure you have an entertainment attorney look it over first!.

    Compiled by Ernest Sallee

  • Build An Email List

    Email blasts can be a very valuable tool that a band/artist can use to keep their fans updated with pertinent information such as upcoming shows, promotions, or just to say “hey.” But how do you begin to gather these email addresses in the first place? Have no fear! There are a ton of ways! Below are 27 easy tips you can use to grab this marketing info.

    1. Put an offer on the back of your business cards to get people to sign up for your newsletter.

    2. Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.

    3. Include a newsletter sign-up link in your signature of all of your emails.

    4.  Send an opt-in email to your address book asking them to join your list.

    5. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.

    6. Host your own event – Art galleries, retail shops, consultants (lunch & learn) can all host an event or party and request attendees to sign up.

    7. Offer a birthday club where you give something special to people who sign up.

    8. Incentivize your employees and street team – Give them $ for collecting VALID email addresses.

    9. Giving something for free like a song download. Make visitors sign up to your opt-in form before you let them download it.

    10. Referrals – Ask you customers and fans to refer you, and in exchange you’ll give them a discount or incentive.

    11. Bouncebacks – Get them back! – Send a postcard or call them asking for their updated email address.

    12. Trade newsletter space with a neighboring business or bands, include a link for their opt-in form and ask them to include yours in their newsletter.

    13. Search Engine Optimization (SEO) – Make sure you optimize your site for your keywords. You need to be at the top of the natural search when people are looking for your products or services.

    14. Giveaways – Send people something physical and ask for their email address as well as their postal address.

    15. Do you have a postal list without emails? Send them a direct mail offer they can only get if they sign up to your email list.

    16. Include opt-in forms on every page on your site.

    17. Popup windows – When someone attempts to leave your site, pop up a window and ask for the email address.

    18. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.

    19. Include a forward-to-a-friend on every page of your site.

    20. Offer a community – Use social media platforms to host them.

    21. Offer “Email only” discounts and don’t use those offers anywhere but email.

    22. Telemarketing and phone networking – If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter.

    23. Put a fishbowl on your merch booth or the local music store and do a weekly prize giveaway of your product – then announce it to your newsletter. Add everyone who put their card in on to your newsletter list.

    24. Include an opt-in form inside your emails for those people who get your email forwarded to them.

    25. Use Facebook – Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter.

    26. Use Facebook and Twitter – Post the hosted link from your newsletter into Linked Items to spread the word.

    27. Use Facebook – Include an opt-in form on your Facebook Fan page.

    Sarge Tip

    For a great email marketing tool, check out MailChimp.com.

    Now get out there and make some connections!

     

    Compiled by Chris Erwin