• Street Team

     

    Having a street team to help you promote is one of the most effective ways to make people aware for your band and upcoming events. Many think that you have to be a record label or a huge promotions company in order to start up a street. In reality anyone can start a street team. All you really need is a little bit effort, creativity, and a lot of patience.

    1. Recruit, Recruit, Recruit.
    Start small and then expand gradually. A good place to start is by going to the ones who are most interested in helping you out such as family members and friends.

    Sarge Tip

    Don’t prejudge anyone. Consider everyone as a potential member of your street team. You may be surprised that your most loyal fan can turn out to be the most valuable member of your team.

    2. Have Strong Incentives To Participate
    Always have incentives to ensure your team members stay motivated and feel appreciated. You can offer members free merchandise, show tickets, backstage pass, VIP access, or maybe even pay them.

    Sarge Tip

    Get creative, have competitions, make some custom T-shirts, and most importantly ask your team members for their input on what they might want.

    3. Give Members Clear Instructions and Guidance. Be hands on and give team members clear task and instructions on what they are expected to do. Require members to generate reports (with pictures) as proof of what promotional materials they delivered, and which locations they covered.

    Sarge Tip

    Create a newsletter designated exclusively for team members. Remember you want to be as detailed and in-depth as possible when assigning task and responsibilities.

    4. Communication is Key.
    Communicate with the team on a regular basis and try to have face-to-face meetings whenever possible.

    Sarge Tip

    Make things simple and use technology to your advantage. Google Drive, online meeting software, and text message reminders, can all be very useful when communicating with your team.

    5. Incorporate Social Media Promotion.
    Have your street team help with online promotion as well. Have them share events and pages with their Facebook friends, and Twitter Followers.

    Sarge Tip

    Make sure you have a public Facebook and Twitter page dedicated to your street team. This will make it easier to attract new members, and to gain the interest of promoters.

    Author's Note

    You don’t want to overwork anyone on your street team. Understanding that even if there are strong incentives, if you have team members who are “burned out” they won’t be as enthusiastic or productive. It’s also important to remember that some people may be seasonal and members are going to come and go. That’s why it’s important to always be recruiting for new members, and to not stress too much over losing old ones. Lastly, never make anyone on your team feel uncomfortable. Different people have different strengths find out where the members fit best within the team, and avoid forcing someone to do anything they don’t feel comfortable doing.

     

    Compiled by Ernest Sallee

  • The Job of a Manager for an Unsigned Band

    In general, the band manager’s job is to take care of the business side of things allowing the artists’ to create and perform their music. The duties of the manager for an “unsigned” band vary depending on the stage of the artists’ career. Typical responsibilities include promoting the band and marketing materials like EP’s and assuring distribution to the proper press and media outlets. But, a manager may wear many other hats working for the band in a multitude of ways.

    Sarge Tip

    Whether signed to a record label or not, you need to have a written contract outlining the responsibilities and role the manager will play in your career. A formal agreement will keep miscommunications and surprises from happening later.

    1. Financial Management.
    The manager is responsible for handling the financial affairs of the band they represent; this may include everything from ensuring correct payment is received from the venue to paying the bills for promotional materials and hotel rooms. Another large portion of the financial management aspect is to actively pursue funding opportunities for their artists, such as a kick starter or fundraising for tours.

    2. Networking.
    This is nearly a 24/7 responsibility of a good manager. They should always be on the lookout for networking opportunities to meet new contacts and introduce their band to a broader listener base. In one word the manager is the mouthpiece of the band and an integral part of the band’s success.

    Sarge Tip

    The manager should have business cards and press kits with them at all times as well as have their “elevator pitch” prepared.

    3. Promotion.
    A manager should be an active participant in exploring potential promotional opportunities as well as determining the best activities for the band to participate in. Should they play a “free” show or be booked for a fundraising event? Should they stick with playing only events booked by a well-known local promoter?

    Sarge Tip

    In some situations, the band manager’s role is to oversee and delegate promotional tasks to the band members or others in their camp. For example, the lead singer may have the duty of keeping up with Facebook, the bass player may be in charge of distributing flyers, etc.

    4. Booking Gigs.
    The manager can help reduce pressure on the artists by ensuring that they are getting in to the right venues at the right time. For instance, booking venues where they are ready and able to play, and with shows that suit the genre of their music. Over-playing in the same place to the same crowd should be avoided. The manager should play a large part in getting the band good exposure in as large an area as they can penetrate. However, the band manager is not always the one to book the dates in conjunction with a large tour. Most large tours with headlining national acts have touring managers and promoters taking care of the dates and bookings. In this case, the band manager is only in charge of the needs of their own band.

    5. Negotiating.
    Acting as a liaison between the band and the venue and / or the promoters; some of the manager’s responsibilities may be to ensure that the band is playing for a fair percentage of the door revenue or a guaranteed flat rate for the show; and that there is water, beverages, or food provided; as well as proper recognition on the flyers and advertising pieces for the event(s).
    The manager is also responsible for signing all performance agreements on the band’s behalf.

    6. Coordinating / Scheduling.
      A manager should be the glue that holds the band together, staying in contact with each member and scheduling rehearsals and studio time that make sense for everyone.  Solidifying load-in and load-out times, making sure everyone and all equipment arrive on time for every show.  Scheduling promotional photo shoots and other public appearances is also an important part of the coordinating duties. Like a show or rehearsal, this will include making sure everyone can get to the location. The manager will probably also have a say in the photographer being hired for the shoot, as well as the overall look and theme of the shots.

    7. Technical Assistance.
    Depending on their own background, some managers have more skill and knowledge than others in this area. But every manager needs to have a full understanding of their band’s technical requirements. At times, this may require them to be in contact pre-show with the venue, the sound and lighting technicians, etc.

    8. Media.
    While social media has taken the world by storm, and most artists have their own pages with thousands of opportunities for self-promotion. The manager should definitely oversee all media outlets to ensure that the right message is being sent out across the internet, radio and publications relating to the music scene. A manager should always be working to get the band featured in local print media, online magazines, and radio stations; maintaining social media sites and keeping the fans updated about the shows is a very important task of a manager.

    Sarge Tip

    In some cases, the manager works directly with a publicist who is hired to handle all media relations.

    9. Coach.
    Although it is business, a supportive manager can make a huge difference to band members when a little life coaching is needed to keep them on the right track; the manager needs to be prepared to take on the role of counselor and therapist when needed.
    A manager must possess the skills to handle everything from diffusing quarrels between band members; to step in when band members need help to overcome drug and alcohol addictions; to give support during personal family crisis; or to be a shoulder during a bad break-up with a girl friend or boyfriend. Other coaching roles include always seeking out new outlets to get the music out there, like Spotify, Sound Cloud and I-Tunes. And also to give coaching advice on the band’s stage presence ensuring that they look as good as they sound, and are projecting the correct image to suit the band’s style.

    10. Send out demos to labels.
    When the time is right, and the music is ready, one of the most important jobs a manager does is to get those demos out to radio personalities and record labels. This will help increase the probability that the demo will actually get a listen! When assisting with the business side of an emerging band, the first priority of the manager is to get the band heard by the masses.

    Sarge Tip

    With a band manager… you get what you pay for. While it might be financially easier to have a family member or buddy in charge; they may not have the skills and know-how to take you outside your own backyard. At some point, you will need to hire a professional manager

    Compiled by Rose’s DamnedOpinion