• Managing Your Band’s Website

    An unsigned band’s website is not quite like a standard small business website where its main keywords are products or services and is the first point of contact for a customer. The band’s main keyword is usually their name and the band’s website is often the second point of contact for the fan, the first point of contact might be a flyer.The differences between a small business website and an unsigned band’s website, highlights the need for an additional promotional effort on behalf of the unsigned band.

    1. Check your site for optimization: Loads fast, looks good, all links work, is useful, is interesting, has purpose, stands out, is interactive, offers easy mailing list sign-up, has a clear privacy policy, CDs are easy to buy/download, has updated newsletters, and has clear navigation.

    2. Your URL should be the band’s name or at least relevant to the band.

    3. Does your HTML coding contain a <DOCTYPE>, <title>, <description>, <keywords>, <content-type>, and <author> META Tag?

    Sarge Tip

    Keep it simple, Stupid! Get rid of: Microsoft’s smart quotes, frames and bollocks JavaScript, loose ampersands and double quotes.

    4. Make sure everything is up to date. Regularly update any news, pictures, show dates, and other changing information on your page.

    5. Make sure spelling and grammar is correct throughout page.

    6. Keep things interesting and appropriate for the audience you are reaching out to with your site.

    7. Create a clear security privacy policy. It’s a revenue helper.

    8. Make sure your site is easily found on top search engines.

    9. Your site should give a special access to your fans that social media sites don’t do. You should have a bio, band updates, mailing list sign-up, song streaming/downloading, calendar with upcoming shows, pictures/videos, merch ordering, etc.

    Sarge Tip

    All downloads, streaming, and online shopping should be as easy and user-friendly as possible for those visiting your site.

     

    Compiled by Chris Erwin

  • Tips for Press Photos

    Sarge_jokersPAYattention Say “CHEEEEESE!” – If you happen to notice someone with a camera running around the venue during your set snapping photos, there are a few things you should keep in-mind to make sure the photos of you and your band don’t come out looking like blurry and out-of-focus blobs. 

    1. When performing, be sure to ‘pose for the press’ during your first few songs. Members of the press are usually only granted a limited time to get good photos from the restricted area near the stage. Make this time work for you.

    Sarge Tip

    Try not to jump around too much or get too sweaty before the photographer is done snapping shots of you.

    2. Try to introduce yourself to all photographers whom you see take your band’s picture. Get the link to the website where the pictures will be posted so that you can use it for your portfolio.

     

    3. Ensure all photo’s you release to be used in flyers and posters are high-resolution and large in size. (500-800 pixels)

     

    Compiled by Monty Burton