• Set Change Over

    When rock stars stroll out on stage there isn’t an eye in the crowd that isn’t glued on them, and when they ask their audience to scream with them, there isn’t a soul that doesn’t scream ‘til their throats bleed.  One thing that all musicians have in common is a larger-than-life stage presence. Another thing is that no stage performance happens without the artists and their team adhering to the general rules pertaining to set changeovers. Everyone’s time is of equal value; the promoters, the venue owners, and your fellow artists, included. In this article we will offer several tips that will help you to master the art of the “set changeover”.

    1. Preparation: As noted in our recent article, “Event Promo Checklist” (http://musicadvice101.com/eventpromochecklist/), if the band is not already familiar with the venue, a thorough walk-through of the venue and a meeting with the sound tech is recommended as part of the preparation for an efficient set changeover and a great show. The band should have as much information as possible in advance; i.e. stage diagram, direction the stage faces, pre-staging area, load-in area, etc. Having a stage plot for your band’s set up to share with the sound tech and venue manager can be a valuable tool in getting set up quickly.

    2. Organization: Every band should be ready at least 15 minutes before their set time. Make sure band members are not hanging out at the bar, in the parking lot, or in the bathroom.

    Sarge Tip

     

    Before going on stage make sure all instruments are tuned and have all outboard gear pre-wired and functioning. Also, be sure to change out all batteries.

    It is a wise idea for the drummer to have as much of the drum kit assembled as possible in the pre-staging area. The drummer should get all gear on stage first. If any of the band members have extra equipment or if the band has their own props or lighting, make sure there are extra hands to help.

    Sarge Tip

     

    Sometimes the backline is provided or is rented. If so, do not assume all is working properly. Make sure you allow time to test the equipment.

    3. Pre-wire all equipment and outboard gear, so they can be plugged into one outlet. This not only saves time, but it eliminates loose wires and gives the artists more room to move around on stage.

    Do not overload outlets, most are 20 amp. Know how many amps your equipment requires. This is especially important if you have additional lighting. Be sure to check with the sound tech before adding equipment that may be unnecessary. You definitely don’t want to be popping breakers in the middle of you set.

    Sarge Tip

     

    It also saves a lot of time if you have used the restroom, applied your make up and have your drinks ready and waiting for set up along with your equipment.

    4. Have a game plan for moving everything off the stage in a timely manner so you don’t hold up the band behind you. Make it a habit to show your professionalism and courtesy by offering to assist the band before and after you in moving their gear.

    Toward the end of your set invite your fans to meet you at your merch table after you have finished striking your equipment. This will encourage them not to rush the stage to talk with you, and it also feels more like a personal invitation to meet you and buy some merch.

    5. So now that you have mastered the art of the changeover, you’ve got more time for the critical sound check, and more time to pay attention to the sound guy, leading up to a lot better set all the way around.

    Compiled by Rose’s Damned Opinion

  • Event Promo Checklist

    It’s pretty disheartening to know how good your music is and you still end up playing to an empty house. So we’ve compiled a “Must Do” list for both the promoter and the band to maximize attention and get the people out to see you. And if looking at these lists looks like a lot of work, you’re right! It takes a lot of time and energy to let the world know who your band is and why people should not miss your next show.

    For the Promoter:

    1. Establish the show date with the venue making sure that your date is not conflicting with other shows or events around town that may pull your crowd away.

    2. Ensure that venue fits the band’s needs; i.e. stage requirements, lighting, sound, etc.

    3. Do a thorough walk through with the venue manager. Get the specifics on load-in / load-out, parking for the band’s vehicle(s), the location for the band’s merch table, stage dimensions, available power sources for stage, and merch table. Also, know if there is a green room for the band and if wi-fi is available.

    Sarge Tip

    Take an outlet tester and check every outlet in the venue. This will ensure that you have the correct power sources, and avoid possible equipment damage from plugging into broken sockets. Always check breaker boxes. Make sure you have enough power!

    4. Negotiate the terms with the venue; including any guaranteed dollar amount for the band, who handles the door person, does the venue have their own sound tech, are any food /beverages included for the band (if not, find out what food places are nearby). A written venue agreement is the best way to avoid complications and misunderstandings for all parties.

    5. Check out the venue’s website, Facebook, and any sources they have for promoting the shows. Scout for sponsorship opportunities for your event.

    6. Talk with the other bands to learn how they are promoting the show.

    7. Get your promotion in order by reaching out on your social media pages. Use them to promote the date, and follow up on all inquiries and comments. Get good flyers prepared and have them posted in strategic locations and at the venue itself. Do a newsletter announcing the show. Utilize e-zines and online calendars to get the word out.

    8. Make contact with local ticket outlets like music stores and Ticketfly.

    9. Team up with non-profit organizations if it fits your event. A benefit for a local charity organization can be very helpful in promoting the event.

    10. Do a promo video for YouTube. Use it in your online promotions.

    Sarge Tip

    About two weeks in advance, make contact with the venue again to be sure that they have not double-booked or forgotten to book your date.

    For the Band:

    1. A performance agreement for the band is a good idea. If the terms are in writing between you and the promoter there is be no room for misunderstandings from either side.

    2. Be mindful of your Blackout dates. Do not over saturate one area by playing too often in the same places.

    3. Be sure the entire band is informed of show dates, venue, and location. All band members need to be aware and active in promoting the show.

    4. Get your show booked far enough ahead of the date to utilize any and all promotional opportunities; social media, interviews, reviews, flyers, and word of mouth advertising. Organize press and media outlets. Read Music 101 Article on Cultivating Press for the Media.

    5. The band should also do a walk-through of any venue they have not played before. While the promoter should have already visited with the venue manager, this is your music; be responsible for knowing the stage, lighting, sound and available power sources.

    Sarge Tip

    During your walk through, think about the lighting in terms of fans taking pictures with cameras and cell phones.These days everything is shared instantly on Facebook, Twitter, Instagram, etc. and you want the pictures to look good!

    6. Find out in no uncertain terms if there are comp tickets for family & friends, and exactly how many.Know how many people you are allowed to invite and avoid embarrassment to yourself, your band, the promoter, and the buddy who didn’t bring enough cash to pay the cover.

    7. Utilize some of those comp tickets to offer some kind of press pass for potential reviewers, blog writers, photographers, magazine and radio people. The more of those folks at the show, the more coverage you will get afterward. It’s important to know who they are and follow up with them.

    8. Pay attention to the other bands that are booked for the show, and make contact with them. If they have played the venue before, they may have some valuable insight about the place that the venue manager may have left out during the walk-through. Ask the other bands what they are getting out of doing a show here.

    Sarge Tip

    Promote, Promote, Promote! Make sure people know you are playing and get them excited about the show! Coordinate a contest in conjunction with the show….where the winner must be present at the show to claim their prize.

    9. Make the show a happening by promoting a birthday, anniversary, EP release, holiday, or other event that draws a crowd. Arrange a flyer for your band; remember to include sponsors, promotor, and the other bands. Get their logos. Be sure the promoter has these materials as well. Organize your street team to drop flyers in the weeks before the show.

    10. Create an event page on Facebook, make sure it is in line with the show. It needs to be as good or better than the promoter’s event page. The page must include show date, times, age restrictions, and other artists with web links for all bands on the bill. Select an official administrator for the page. The administrator is responsible for answering all messages, texts and posts generated on the page, in addition to keeping the page updated with the most current information on the show.

    Sarge Tip

    Do Talk to Strangers! Respond to all e-mails, comments, phone calls, etc. within a few days before the show.

    11. Take advantage of networking at the venue in the weeks before the show. Get a feel for the crowd that the venue itself attracts. Introduce yourself with flyers and pre-sale tickets.

    12. Organize a photo and video shoot for the event.

    Sarge Tip

    Pictures are worth a thousand words, but sound is sooooo much better. Do a video for YouTube, your event page, band page, and anywhere else you can post it.

    Compiled by Rose’s Damned Opinion