• Raising Social Media Awareness

    Statistics say that social media is increasingly influential to promote your music. Being active in social media increases traffic to your website and builds relationships with current and potential listeners of your music. It also increases more visibility on search engines and is a great way to reach a fan base or potential customers.

    1. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumbler etc. are all examples of excellent, ever expanding, platforms for advertising and e-mail marketing.

    Sarge Tip

    By following some simple tricks you can raise awareness of your band’s music and get fans engaged without having to pay the social media sites.

    2. Increase Sharing: If, you want to people share your post, make “public” so that your followers can share or retweet it if they like the post. In addition to that, pictures are very alluring for social media shares. Sites like Facebook, Google, Instagram, and Pinterest, usually focus on photos. It’s a fact that people are more likely to share interesting photos than just words without a visual.

    3. Know what is trending: Connecting with current events or topics that your followers might be interested in is a great way to create interesting posts and create a buzz on social media pages. Following other people and re-tweeting their posts on Twitter are also good methods to boost your posts. Also, talking about music, movies, or sports will help to engage more readers.

    Sarge Tip

    Know your followers! Avoid controversial or political issues that could cross lines or offend someone

    4. Focus on what you post: Studies say that photos on Facebook or on other social media receive more engagement than other average posts. Sharing photos of events and fun moments will engage more followers. Give a shout-out now and then to your fans as well. Share some content posted by your fans such as fan art, photos of them at your show, etc. For example, a famous coffee shop recently featured a photo by of one of their customers. Make sure the content you post pertains to your band. Avoid posting things on your fan page which are personal. And always avoid posting negative comments about people, places or other bands. Focus on your upcoming shows, CD releases, and merchandise.

    Sarge Tip

    Link your Facebook posts with Instagram and twitter to extend your reach and impact.

    5. Focus when you post: Posting content on social media has particular times to reach peaks. Study says usually Facebook posts peak around 3pm EST. Frequent posting, like once or twice a day gets more engagement. Keeping in mind the best times to post is always a good idea. And make it a habit to keep an eye on the analytics of social media providers.

    6. Blogging: Writing blogs about your music and sharing it on your social media networks influences people. Great content; including samples of your music and videos enhances your online influence.This enhanced marketing approach is an effective strategy to expose your project to new people.

    7. ReverbNation and SoundCloud:
    Using ReverbNation and SoundCloud is a necessity for musicians. You can post your music on those sites and connect them with other social networking sites like Facebook, Google Hang-Out to reach more people. Another way to enhance your profile is by taking advantage of free mailing lists that are available to everyone.

    Sarge Tip

    Using the Sound Cloud app on smart phones is a great way to carry your music in your pocket.

    8. Get creative! Host a “like” party. Get your fans and followers involved. Have them bring their laptops or tablets. Enjoy snacks and drinks while watching bad “B” movies! Encourage everyone to log in and start “liking” pages and posts to help raise awareness!

    Compiled by Nazia Adnin

  • Top 5 Social Media Sites

     

    Sarge_jokersPAYattention In this day in age of ever-expanding social media, many sites seem to gain popularity at an exponential rate, and then become unpopular just as fast. It’s hard to keep up with what your fans might be using to keep updated on their favorite bands. Below, is a list of some of the top most popular sites with a little description and tips for each.

    1. Facebook – Currently commands the lead of popularity with with 900,000,000 monthly active users, you can create a artist/band page that tracks your popularity progress and gives you the option to buy add space to help get the word out about your project. Unfortunately, with growing restrictions and reduction of the view ability of your posts by users, facebook’s trendiness is on the decline.

    2. Twitter – The second most popular site with 310,000,000 monthly active users. It is a simplified version of social media that limits your message (or “tweet”) to 140 characters or less making for a rapid and strait-to-the-point form of communication.

    3. LinkedIn – This site holds the third most popular with 250,000,000 active users. Originally created as a professional networking site, it is very business oriented. It can be a great tool for musicians and those seeking to connect with industry professionals. 

    4. Pinterest – Next on the list with 150,000,000 active users, Pinterest is a more “artsy” kind of social media where you can share collections of ideas through visual bookmarks (or “boards”). Bands can take advantage of this site by helping brand themselves, their merch, and creating funny GIFs that can be shared.

    5. Google Plus+ – Finally, with 120,000,000 active users, Google+ is self described as a “social-layer” that is not simply just another social networking site, but a authorship tool that associates web-content directly with its user. Google+ can be useful to your project because it can organize your following very thoroughly as well as allowing you to live chat with members of your fan base.

    Runner-up sites: There are many other sites out there that can help get the word out to masses of people all around the world. Make sure you take full advantage of what social media has to offer. Some other popular sites are Instagram, Tumblr, and Myspace


    Sarge Tip

    Want to secure your brand on the internet? Check out www.knowem.com. This site allows you to search over 500 popular social media networks, over 150 domain names, and the entire USPTO database to check for the use of your brand, product, or name.

     

    Compiled by Chris Erwin