• Cultivating Press & Media Outlets

    Sarge_jokersPAYattention As an entertainer, the press and media are a big source for getting the word out on your project. Think about where you normally go to discover new artists; on local newspapers, radio shows, blogs, podcast, etc. These outlets are here to serve you in the same way you are here to serve them. Without entertainers they have no content and without them you could never reach your full potential as an artist. Knowing how to collect and use these outlets to your advantage is a vital key to your success.

    1. Reach out to local press, which includes college radio stations, online magazines, bloggers, forums and industry related news.

    2. Politely introduce yourself and ask the proper way of submitting information about your project and if they wouldn’t mind sharing that information with their program.

    3. Develop a template that you can send out every month with your updates. Keep it separate from newsletters. You should make it sound personal so they think it is being sent just to them from you.

    4. Be sure to include personal contact information of who and how to get in contact with someone in charge of your project.

    5. Ask them if they know of any other outlets that you can benefit from so that you can expand your reach.

    6. Make sure to sincerely thank them. Develop a monthly newsletter and send them out to all of your press friends. 

     

    Sarge Tip

    Make sure you are extremely polite. Use proper grammar and signature lines.

     

    Compiled by Monty Burton

  • Gig Bag Checklist

    Sarge_jokersPAYattention How frustrating is it to get to a big show and then realize that you forgot to bring an essential item you need? It happens all the time with bands on the road. Below is a list of items that you should bring along with you that can help you get through any venture away from home. Fell free to print this so you can check off the items as you build your own gig bag. Don’t forget: its better to have it and not need it, than need it and not have it.

    - AAA card (or some kind of road-side assistance information)

    - Batteries

    - Credit Card(s)

    - ID (always) and Passport (if traveling outside the U.S.)

    - Phone number of a friend in the city you are in

    - Gas money

    - Altoids

    - Hand sanitizer

    - Sweat-proof sunscreen and lip balm.

    - Grooming items (include deodorant, toothbrush/paste/mouthwash)

    - Condoms (if you’re going to play, play nice)

    - Extra change of clothes in case you get stuck somewhere and need to stay overnight.

    - Natural baby wipes (great for makeup removal, freshening up, and removing stains from clothing)

    - Lint roller

    - Safety pins

    - A few paperclips of various sizes (you’d be amazed what you can clean or repair with a bent paperclip)

    - A few protein bars (Power Bar, Soy Joy, etc.)

    - Watch/travel clock

    Sarge Tip

    Keep your ID, wallet, cash, etc. on you at all times.

     

    Below are more items for individual members of your band:

     

    Sales/Promo/Business Items- CDs- Promo items- Mailing lists- Merchandise- Sharpies

    - Business cards

    - Performance Rights Affiliation Card

    - Cell phone (please turn to silent during the show!)

    - Makeup

    - Hair products

    - Directions to the venue

    - Name and number of venue contact

    - Duct tape and/or Gaffers Tape

    - Itinerary/Tour Book/Call Sheet

    - The show file, containing your copy of the contract

    - Important phone numbers

    - Laptop accessories (if applicable)

    - Set lists

    - Wallet or vinyl zip ouch to keep receipts in

    Acoustic Guitar- Capo- Cloth- Finger-ease, if you use it- Picks (lots of ‘em)

    - Pickup- Slide

    - Strap

    - Tuning pegs/keys

    - Wood conditioner

    Drums- Adjunct rack percussion items- Carpet or blanket.- Drum key- Fingerless gloves or stick grips

    -Kick drum pillow or blanket or dampener item-Kick pedal

    -Tone control rings

    -Your drum throne

    -Your own cymbals

    -Your own high hat and clutch

    -Your own snare

    -Your own sticks and brushes (plus extras)

     

     

    Electric Guitar-Capo-Cloth-Effects Pedals (neat and readily daisy-chained)-Extra strings

    -Finger

    -ease, if you use it

    -Picks (lots of ‘em)

    -Slide

    -Strap

    -Tuning pegs

    -Wood conditioner

    -Your amplifier

     

    Electric Bass Guitar- Bass head and cabinet- Effects pedals- Extra strings- Strap

    - Picks (lots of ‘em)

    - Tuning pegs

     

     

    Horns/Brass- All the pieces of your horn- Clip-on mics- Clip-on sound reflectors

    - Cloth to clear out spit valves

    -Mouthpieces

    -Music stand clip-on light

    -Music stand or clip-on chart cards

    -Mutes

    -Polish

    -Spare valve pads

    -Strap/Harness

    Keyboards- Digital in/out box- Keyboard stands- Laptop rig and appropriate connectors

    - Sample bank and appropriate connectors

    - Sound module

    - Sustain pedal

    Saxophones/Woodwinds- Cleaning cloths- Clip on Mics- Mouthpiece- Reeds

    - Saxophone strap/baritone harness

     

    Strings- Bow resin- Cables if using acoustic/electric- Clip-on music stand light

    - Cloth

    - Music Stand

    - Pickup

    - Your bow

    Voice- A water clip and sheet music clip accessory for the mic stand.- Lozenges, Throat Coat tea, or other vocal care product- Microphone and cable- Personal in-ear monitor

    - Personal steamer / pocket sauna

    - Water (not cold – lukewarm is best)

    - Honey


    Compiled by Chris Erwin