|Having a street team to help you promote is one of the most effective ways to make people aware for your band and upcoming events. Many think that you have to be a record label or a huge promotions company in order to start up a street. In reality anyone can start a street team. All you really need is a little bit effort, creativity, and a lot of patience.|
1. Recruit, Recruit, Recruit.
Start small and then expand gradually. A good place to start is by going to the ones who are most interested in helping you out such as family members and friends.
Sarge Tip Don’t prejudge anyone. Consider everyone as a potential member of your street team. You may be surprised that your most loyal fan can turn out to be the most valuable member of your team.
2. Have Strong Incentives To Participate
Always have incentives to ensure your team members stay motivated and feel appreciated. You can offer members free merchandise, show tickets, backstage pass, VIP access, or maybe even pay them.
Sarge Tip Get creative, have competitions, make some custom T-shirts, and most importantly ask your team members for their input on what they might want.
3. Give Members Clear Instructions and Guidance. Be hands on and give team members clear task and instructions on what they are expected to do. Require members to generate reports (with pictures) as proof of what promotional materials they delivered, and which locations they covered.
Sarge Tip Create a newsletter designated exclusively for team members. Remember you want to be as detailed and in-depth as possible when assigning task and responsibilities.
4. Communication is Key.
Communicate with the team on a regular basis and try to have face-to-face meetings whenever possible.
Sarge Tip Make things simple and use technology to your advantage. Google Drive, online meeting software, and text message reminders, can all be very useful when communicating with your team.
5. Incorporate Social Media Promotion.
Have your street team help with online promotion as well. Have them share events and pages with their Facebook friends, and Twitter Followers.
Sarge Tip Make sure you have a public Facebook and Twitter page dedicated to your street team. This will make it easier to attract new members, and to gain the interest of promoters.
Author's Note You don’t want to overwork anyone on your street team. Understanding that even if there are strong incentives, if you have team members who are “burned out” they won’t be as enthusiastic or productive. It’s also important to remember that some people may be seasonal and members are going to come and go. That’s why it’s important to always be recruiting for new members, and to not stress too much over losing old ones. Lastly, never make anyone on your team feel uncomfortable. Different people have different strengths find out where the members fit best within the team, and avoid forcing someone to do anything they don’t feel comfortable doing.
Compiled by Ernest Sallee