• Set Change Over

    When rock stars stroll out on stage there isn’t an eye in the crowd that isn’t glued on them, and when they ask their audience to scream with them, there isn’t a soul that doesn’t scream ‘til their throats bleed.  One thing that all musicians have in common is a larger-than-life stage presence. Another thing is that no stage performance happens without the artists and their team adhering to the general rules pertaining to set changeovers. Everyone’s time is of equal value; the promoters, the venue owners, and your fellow artists, included. In this article we will offer several tips that will help you to master the art of the “set changeover”.

    1. Preparation: As noted in our recent article, “Event Promo Checklist” (http://musicadvice101.com/eventpromochecklist/), if the band is not already familiar with the venue, a thorough walk-through of the venue and a meeting with the sound tech is recommended as part of the preparation for an efficient set changeover and a great show. The band should have as much information as possible in advance; i.e. stage diagram, direction the stage faces, pre-staging area, load-in area, etc. Having a stage plot for your band’s set up to share with the sound tech and venue manager can be a valuable tool in getting set up quickly.

    2. Organization: Every band should be ready at least 15 minutes before their set time. Make sure band members are not hanging out at the bar, in the parking lot, or in the bathroom.

    Sarge Tip

     

    Before going on stage make sure all instruments are tuned and have all outboard gear pre-wired and functioning. Also, be sure to change out all batteries.

    It is a wise idea for the drummer to have as much of the drum kit assembled as possible in the pre-staging area. The drummer should get all gear on stage first. If any of the band members have extra equipment or if the band has their own props or lighting, make sure there are extra hands to help.

    Sarge Tip

     

    Sometimes the backline is provided or is rented. If so, do not assume all is working properly. Make sure you allow time to test the equipment.

    3. Pre-wire all equipment and outboard gear, so they can be plugged into one outlet. This not only saves time, but it eliminates loose wires and gives the artists more room to move around on stage.

    Do not overload outlets, most are 20 amp. Know how many amps your equipment requires. This is especially important if you have additional lighting. Be sure to check with the sound tech before adding equipment that may be unnecessary. You definitely don’t want to be popping breakers in the middle of you set.

    Sarge Tip

     

    It also saves a lot of time if you have used the restroom, applied your make up and have your drinks ready and waiting for set up along with your equipment.

    4. Have a game plan for moving everything off the stage in a timely manner so you don’t hold up the band behind you. Make it a habit to show your professionalism and courtesy by offering to assist the band before and after you in moving their gear.

    Toward the end of your set invite your fans to meet you at your merch table after you have finished striking your equipment. This will encourage them not to rush the stage to talk with you, and it also feels more like a personal invitation to meet you and buy some merch.

    5. So now that you have mastered the art of the changeover, you’ve got more time for the critical sound check, and more time to pay attention to the sound guy, leading up to a lot better set all the way around.

    Compiled by Rose’s Damned Opinion

  • Successful Presales

    Like it or not, every band is responsible to help bring the crowd to the show; however, not every band participates in presale shows.  For those who do, understand that the presales help support the expenses that may include venue rental, sound technician, door person, security; pre show production costs like flyers, ticket printing, fees for advertising and promotion, ads in local publications and radio, booking fees, insurance costs, production costs for staging, equipment rentals, labor, port-o-lets, perimeter fencing, city permits, photographers; and post show costs including video editing, attorney fees, licensing for cover music, and any additional production costs. 

    1. Know Your Sales Goals: Be sure you know up front (and don’t be shy about asking) just how many tickets your band is expected to sell to fulfill your commitment to the show. Work out the details among your bandmates, set goals for each member to achieve on a weekly basis, and an overall total. Keep in mind that it gets easier to sell tickets closer to the show date, but don’t let that keep you from selling from the start.

    And it may hurt, but be honest in assessing the number of tickets you can actually sell at this stage of your band’s career. Do not commit to selling more tickets (just to get booked) than you can realistically sell. New bands often have to buy their way into a show by bringing in a set number of people; and the promoter will expect that you can bring in the number of people that you say you can. It’s just bad all the way around if you promise what you cannot deliver.

    Don’t be afraid to ask the promoter for tools to help you sell your tickets. They should be happy to provide you with fliers or other materials to assist you in getting tickets sold.

    2. Facebook Marketing: Encourage online sales and use all social media outlets available to you. Event pages on Facebook, promote it on your own Facebook page, blog about it on the band’s website, and Tweet it to the world. Just be sure to always include your contact information; email, telephone numbers, etc. Find out how many they need? Encourage them to bring friends by offering a special for multiple ticket purchases. And don’t forget to ask to be added to the official event page so you can send invitations from there.

    3. E Mail Marketing: Send direct messages to the fans that come out to your shows. You want them to come back and bring more people with them. The personal touch makes them feel appreciated for the time and money they spend to see you. Send them an email, text, or personal facebook message. This definitely helps you build that loyal fan base…. People want to be appreciated for their loyalty to you and your music. 

    Sarge Tip

    For tips on creating a good email list, check out our article “ Build an E-Mail List” – http://musicadvice101.com/buildanemaillist/.

    4. In Person: Reach out to family, friends, and everyone else you know. DO talk to strangers! Talk about your show! Offer tickets to people you encounter at school, work, parties, and people around your neighborhood. 

    Go check out the venue one weekend in advance. Mingle with the crowd that night. Convince them to come back again the next weekend for your show. Offer them a special price or a premium price that includes a free CD or merchandise item if they purchase tickets on the spot. People are more likely to buy while they are having a good time.
    Go to open mic nights and other shows in the area to show your support for other local artists. Networking at other people’s shows is cool as long as you are also supporting their music. Talk to the other bands and invite them out to your show as your guest.

    5. Make it Easy for People to Pay and Receive Them

    Have the option to accept credit cards. Use a reader or app on your phone to make it easy for them to pay on the spot. Pay Pal is another good way to make it easy for them to purchase. Do some research on Eventbrite or Ticketfly; using an outside source can help people buy online a lot easier.

    Remember it is your responsibility to get the tickets to them! It’s true that mailing the tickets to everyone who pre purchases will take a little time and some money for postage; but, snail mail still makes people feel special. And you have the opportunity to include something extra in the envelope; flyers for your next show, a postcard picture promoting your album, maybe even a drink ticket to be redeemed at the bar the night of the show. Be creative with what you can do to promote future shows within that envelope that you are taking the time to mail out.

    Another way to get the tickets out to the people ahead of the show; is to call arrange a meeting place to pick up tickets. Make it a mini-event at a centrally located coffee shop, music store, or pizza place. Your fans will appreciate the face time with the band. It’s a way to get tickets delivered to a number of people at one time and it makes them feel like a part of something bigger than just one show. Work with the shop ahead of time; give them the opportunity to offer something to the folks that gather to pick up their tickets. They may want to have some kind of special or discount coupons ready for them.

    6. Make it Fun, Give Them A Reason to Want to Purchase in Advance

    Make it about the crowd, not just about seeing your band. Find out if anyone has a birthday or special event coming up. Promise (and deliver) a birthday song, or VIP seating/area, bring a cake with their name on it. If you make it a party for them, they will bring friends and people that don’t know your band yet giving you the opportunity to reach new ears.

    Sarge Tip

    Utilize Facebook to find out your friends birthdays, anniversaries, or other occasions that can be turned into a happening at the show.

    Offer VIP passes that have extra value to them… sometimes a limo ride to and from the show, dinner or drinks with the band, autographed CD or t-shirt.
    Make it an event. Connect with a non-profit organization or a fundraiser; whereby a percentage of each ticket sold goes to the cause. This also opens up the conversation when you are talking to people at school, work, etc. about your upcoming show. Connecting with a non-profit or fundraiser can also be really good promo for the band. Often, the organization will send out newsletters, Facebook messages, website ads, etc. promoting your upcoming event.

    Connect with the sponsors… they may possibly foot the bill and pay for the tickets, then you can offer them for free.

    If you are the one producing the show, align with a financial sponsor who may assist in footing the bill for tickets and in exchange you will put them on your website, social media blasts, Facebook and any where else they may be promoted.

    Keep an eye on what other bands are doing. Learn what is working for them to sell and distribute their tickets.

    http://www.thundertix.com/ticket-trends/how-to-sell-presale-tickets-metallicas-orion-music-and-more/
    http://www.grassrootsy.com/2011/03/09/how-do-i-get-my-fans-to-buy-pre-sale-tickets/

    Compiled by Rose’s DamnedOpinion

  • Raising Social Media Awareness

    Statistics say that social media is increasingly influential to promote your music. Being active in social media increases traffic to your website and builds relationships with current and potential listeners of your music. It also increases more visibility on search engines and is a great way to reach a fan base or potential customers.

    1. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumbler etc. are all examples of excellent, ever expanding, platforms for advertising and e-mail marketing.

    Sarge Tip

    By following some simple tricks you can raise awareness of your band’s music and get fans engaged without having to pay the social media sites.

    2. Increase Sharing: If, you want to people share your post, make “public” so that your followers can share or retweet it if they like the post. In addition to that, pictures are very alluring for social media shares. Sites like Facebook, Google, Instagram, and Pinterest, usually focus on photos. It’s a fact that people are more likely to share interesting photos than just words without a visual.

    3. Know what is trending: Connecting with current events or topics that your followers might be interested in is a great way to create interesting posts and create a buzz on social media pages. Following other people and re-tweeting their posts on Twitter are also good methods to boost your posts. Also, talking about music, movies, or sports will help to engage more readers.

    Sarge Tip

    Know your followers! Avoid controversial or political issues that could cross lines or offend someone

    4. Focus on what you post: Studies say that photos on Facebook or on other social media receive more engagement than other average posts. Sharing photos of events and fun moments will engage more followers. Give a shout-out now and then to your fans as well. Share some content posted by your fans such as fan art, photos of them at your show, etc. For example, a famous coffee shop recently featured a photo by of one of their customers. Make sure the content you post pertains to your band. Avoid posting things on your fan page which are personal. And always avoid posting negative comments about people, places or other bands. Focus on your upcoming shows, CD releases, and merchandise.

    Sarge Tip

    Link your Facebook posts with Instagram and twitter to extend your reach and impact.

    5. Focus when you post: Posting content on social media has particular times to reach peaks. Study says usually Facebook posts peak around 3pm EST. Frequent posting, like once or twice a day gets more engagement. Keeping in mind the best times to post is always a good idea. And make it a habit to keep an eye on the analytics of social media providers.

    6. Blogging: Writing blogs about your music and sharing it on your social media networks influences people. Great content; including samples of your music and videos enhances your online influence.This enhanced marketing approach is an effective strategy to expose your project to new people.

    7. ReverbNation and SoundCloud:
    Using ReverbNation and SoundCloud is a necessity for musicians. You can post your music on those sites and connect them with other social networking sites like Facebook, Google Hang-Out to reach more people. Another way to enhance your profile is by taking advantage of free mailing lists that are available to everyone.

    Sarge Tip

    Using the Sound Cloud app on smart phones is a great way to carry your music in your pocket.

    8. Get creative! Host a “like” party. Get your fans and followers involved. Have them bring their laptops or tablets. Enjoy snacks and drinks while watching bad “B” movies! Encourage everyone to log in and start “liking” pages and posts to help raise awareness!

    Compiled by Nazia Adnin

  • Street Team

     

    Having a street team to help you promote is one of the most effective ways to make people aware for your band and upcoming events. Many think that you have to be a record label or a huge promotions company in order to start up a street. In reality anyone can start a street team. All you really need is a little bit effort, creativity, and a lot of patience.

    1. Recruit, Recruit, Recruit.
    Start small and then expand gradually. A good place to start is by going to the ones who are most interested in helping you out such as family members and friends.

    Sarge Tip

    Don’t prejudge anyone. Consider everyone as a potential member of your street team. You may be surprised that your most loyal fan can turn out to be the most valuable member of your team.

    2. Have Strong Incentives To Participate
    Always have incentives to ensure your team members stay motivated and feel appreciated. You can offer members free merchandise, show tickets, backstage pass, VIP access, or maybe even pay them.

    Sarge Tip

    Get creative, have competitions, make some custom T-shirts, and most importantly ask your team members for their input on what they might want.

    3. Give Members Clear Instructions and Guidance. Be hands on and give team members clear task and instructions on what they are expected to do. Require members to generate reports (with pictures) as proof of what promotional materials they delivered, and which locations they covered.

    Sarge Tip

    Create a newsletter designated exclusively for team members. Remember you want to be as detailed and in-depth as possible when assigning task and responsibilities.

    4. Communication is Key.
    Communicate with the team on a regular basis and try to have face-to-face meetings whenever possible.

    Sarge Tip

    Make things simple and use technology to your advantage. Google Drive, online meeting software, and text message reminders, can all be very useful when communicating with your team.

    5. Incorporate Social Media Promotion.
    Have your street team help with online promotion as well. Have them share events and pages with their Facebook friends, and Twitter Followers.

    Sarge Tip

    Make sure you have a public Facebook and Twitter page dedicated to your street team. This will make it easier to attract new members, and to gain the interest of promoters.

    Author's Note

    You don’t want to overwork anyone on your street team. Understanding that even if there are strong incentives, if you have team members who are “burned out” they won’t be as enthusiastic or productive. It’s also important to remember that some people may be seasonal and members are going to come and go. That’s why it’s important to always be recruiting for new members, and to not stress too much over losing old ones. Lastly, never make anyone on your team feel uncomfortable. Different people have different strengths find out where the members fit best within the team, and avoid forcing someone to do anything they don’t feel comfortable doing.

     

    Compiled by Ernest Sallee

  • Top 5 Social Media Sites

     

    Sarge_jokersPAYattention In this day in age of ever-expanding social media, many sites seem to gain popularity at an exponential rate, and then become unpopular just as fast. It’s hard to keep up with what your fans might be using to keep updated on their favorite bands. Below, is a list of some of the top most popular sites with a little description and tips for each.

    1. Facebook – Currently commands the lead of popularity with with 900,000,000 monthly active users, you can create a artist/band page that tracks your popularity progress and gives you the option to buy add space to help get the word out about your project. Unfortunately, with growing restrictions and reduction of the view ability of your posts by users, facebook’s trendiness is on the decline.

    2. Twitter – The second most popular site with 310,000,000 monthly active users. It is a simplified version of social media that limits your message (or “tweet”) to 140 characters or less making for a rapid and strait-to-the-point form of communication.

    3. LinkedIn – This site holds the third most popular with 250,000,000 active users. Originally created as a professional networking site, it is very business oriented. It can be a great tool for musicians and those seeking to connect with industry professionals. 

    4. Pinterest – Next on the list with 150,000,000 active users, Pinterest is a more “artsy” kind of social media where you can share collections of ideas through visual bookmarks (or “boards”). Bands can take advantage of this site by helping brand themselves, their merch, and creating funny GIFs that can be shared.

    5. Google Plus+ – Finally, with 120,000,000 active users, Google+ is self described as a “social-layer” that is not simply just another social networking site, but a authorship tool that associates web-content directly with its user. Google+ can be useful to your project because it can organize your following very thoroughly as well as allowing you to live chat with members of your fan base.

    Runner-up sites: There are many other sites out there that can help get the word out to masses of people all around the world. Make sure you take full advantage of what social media has to offer. Some other popular sites are Instagram, Tumblr, and Myspace


    Sarge Tip

    Want to secure your brand on the internet? Check out www.knowem.com. This site allows you to search over 500 popular social media networks, over 150 domain names, and the entire USPTO database to check for the use of your brand, product, or name.

     

    Compiled by Chris Erwin