• Successful Presales

    Like it or not, every band is responsible to help bring the crowd to the show; however, not every band participates in presale shows.  For those who do, understand that the presales help support the expenses that may include venue rental, sound technician, door person, security; pre show production costs like flyers, ticket printing, fees for advertising and promotion, ads in local publications and radio, booking fees, insurance costs, production costs for staging, equipment rentals, labor, port-o-lets, perimeter fencing, city permits, photographers; and post show costs including video editing, attorney fees, licensing for cover music, and any additional production costs. 

    1. Know Your Sales Goals: Be sure you know up front (and don’t be shy about asking) just how many tickets your band is expected to sell to fulfill your commitment to the show. Work out the details among your bandmates, set goals for each member to achieve on a weekly basis, and an overall total. Keep in mind that it gets easier to sell tickets closer to the show date, but don’t let that keep you from selling from the start.

    And it may hurt, but be honest in assessing the number of tickets you can actually sell at this stage of your band’s career. Do not commit to selling more tickets (just to get booked) than you can realistically sell. New bands often have to buy their way into a show by bringing in a set number of people; and the promoter will expect that you can bring in the number of people that you say you can. It’s just bad all the way around if you promise what you cannot deliver.

    Don’t be afraid to ask the promoter for tools to help you sell your tickets. They should be happy to provide you with fliers or other materials to assist you in getting tickets sold.

    2. Facebook Marketing: Encourage online sales and use all social media outlets available to you. Event pages on Facebook, promote it on your own Facebook page, blog about it on the band’s website, and Tweet it to the world. Just be sure to always include your contact information; email, telephone numbers, etc. Find out how many they need? Encourage them to bring friends by offering a special for multiple ticket purchases. And don’t forget to ask to be added to the official event page so you can send invitations from there.

    3. E Mail Marketing: Send direct messages to the fans that come out to your shows. You want them to come back and bring more people with them. The personal touch makes them feel appreciated for the time and money they spend to see you. Send them an email, text, or personal facebook message. This definitely helps you build that loyal fan base…. People want to be appreciated for their loyalty to you and your music. 

    Sarge Tip

    For tips on creating a good email list, check out our article “ Build an E-Mail List” – http://musicadvice101.com/buildanemaillist/.

    4. In Person: Reach out to family, friends, and everyone else you know. DO talk to strangers! Talk about your show! Offer tickets to people you encounter at school, work, parties, and people around your neighborhood. 

    Go check out the venue one weekend in advance. Mingle with the crowd that night. Convince them to come back again the next weekend for your show. Offer them a special price or a premium price that includes a free CD or merchandise item if they purchase tickets on the spot. People are more likely to buy while they are having a good time.
    Go to open mic nights and other shows in the area to show your support for other local artists. Networking at other people’s shows is cool as long as you are also supporting their music. Talk to the other bands and invite them out to your show as your guest.

    5. Make it Easy for People to Pay and Receive Them

    Have the option to accept credit cards. Use a reader or app on your phone to make it easy for them to pay on the spot. Pay Pal is another good way to make it easy for them to purchase. Do some research on Eventbrite or Ticketfly; using an outside source can help people buy online a lot easier.

    Remember it is your responsibility to get the tickets to them! It’s true that mailing the tickets to everyone who pre purchases will take a little time and some money for postage; but, snail mail still makes people feel special. And you have the opportunity to include something extra in the envelope; flyers for your next show, a postcard picture promoting your album, maybe even a drink ticket to be redeemed at the bar the night of the show. Be creative with what you can do to promote future shows within that envelope that you are taking the time to mail out.

    Another way to get the tickets out to the people ahead of the show; is to call arrange a meeting place to pick up tickets. Make it a mini-event at a centrally located coffee shop, music store, or pizza place. Your fans will appreciate the face time with the band. It’s a way to get tickets delivered to a number of people at one time and it makes them feel like a part of something bigger than just one show. Work with the shop ahead of time; give them the opportunity to offer something to the folks that gather to pick up their tickets. They may want to have some kind of special or discount coupons ready for them.

    6. Make it Fun, Give Them A Reason to Want to Purchase in Advance

    Make it about the crowd, not just about seeing your band. Find out if anyone has a birthday or special event coming up. Promise (and deliver) a birthday song, or VIP seating/area, bring a cake with their name on it. If you make it a party for them, they will bring friends and people that don’t know your band yet giving you the opportunity to reach new ears.

    Sarge Tip

    Utilize Facebook to find out your friends birthdays, anniversaries, or other occasions that can be turned into a happening at the show.

    Offer VIP passes that have extra value to them… sometimes a limo ride to and from the show, dinner or drinks with the band, autographed CD or t-shirt.
    Make it an event. Connect with a non-profit organization or a fundraiser; whereby a percentage of each ticket sold goes to the cause. This also opens up the conversation when you are talking to people at school, work, etc. about your upcoming show. Connecting with a non-profit or fundraiser can also be really good promo for the band. Often, the organization will send out newsletters, Facebook messages, website ads, etc. promoting your upcoming event.

    Connect with the sponsors… they may possibly foot the bill and pay for the tickets, then you can offer them for free.

    If you are the one producing the show, align with a financial sponsor who may assist in footing the bill for tickets and in exchange you will put them on your website, social media blasts, Facebook and any where else they may be promoted.

    Keep an eye on what other bands are doing. Learn what is working for them to sell and distribute their tickets.

    http://www.thundertix.com/ticket-trends/how-to-sell-presale-tickets-metallicas-orion-music-and-more/
    http://www.grassrootsy.com/2011/03/09/how-do-i-get-my-fans-to-buy-pre-sale-tickets/

    Compiled by Rose’s DamnedOpinion

  • Raising Social Media Awareness

    Statistics say that social media is increasingly influential to promote your music. Being active in social media increases traffic to your website and builds relationships with current and potential listeners of your music. It also increases more visibility on search engines and is a great way to reach a fan base or potential customers.

    1. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumbler etc. are all examples of excellent, ever expanding, platforms for advertising and e-mail marketing.

    Sarge Tip

    By following some simple tricks you can raise awareness of your band’s music and get fans engaged without having to pay the social media sites.

    2. Increase Sharing: If, you want to people share your post, make “public” so that your followers can share or retweet it if they like the post. In addition to that, pictures are very alluring for social media shares. Sites like Facebook, Google, Instagram, and Pinterest, usually focus on photos. It’s a fact that people are more likely to share interesting photos than just words without a visual.

    3. Know what is trending: Connecting with current events or topics that your followers might be interested in is a great way to create interesting posts and create a buzz on social media pages. Following other people and re-tweeting their posts on Twitter are also good methods to boost your posts. Also, talking about music, movies, or sports will help to engage more readers.

    Sarge Tip

    Know your followers! Avoid controversial or political issues that could cross lines or offend someone

    4. Focus on what you post: Studies say that photos on Facebook or on other social media receive more engagement than other average posts. Sharing photos of events and fun moments will engage more followers. Give a shout-out now and then to your fans as well. Share some content posted by your fans such as fan art, photos of them at your show, etc. For example, a famous coffee shop recently featured a photo by of one of their customers. Make sure the content you post pertains to your band. Avoid posting things on your fan page which are personal. And always avoid posting negative comments about people, places or other bands. Focus on your upcoming shows, CD releases, and merchandise.

    Sarge Tip

    Link your Facebook posts with Instagram and twitter to extend your reach and impact.

    5. Focus when you post: Posting content on social media has particular times to reach peaks. Study says usually Facebook posts peak around 3pm EST. Frequent posting, like once or twice a day gets more engagement. Keeping in mind the best times to post is always a good idea. And make it a habit to keep an eye on the analytics of social media providers.

    6. Blogging: Writing blogs about your music and sharing it on your social media networks influences people. Great content; including samples of your music and videos enhances your online influence.This enhanced marketing approach is an effective strategy to expose your project to new people.

    7. ReverbNation and SoundCloud:
    Using ReverbNation and SoundCloud is a necessity for musicians. You can post your music on those sites and connect them with other social networking sites like Facebook, Google Hang-Out to reach more people. Another way to enhance your profile is by taking advantage of free mailing lists that are available to everyone.

    Sarge Tip

    Using the Sound Cloud app on smart phones is a great way to carry your music in your pocket.

    8. Get creative! Host a “like” party. Get your fans and followers involved. Have them bring their laptops or tablets. Enjoy snacks and drinks while watching bad “B” movies! Encourage everyone to log in and start “liking” pages and posts to help raise awareness!

    Compiled by Nazia Adnin