• Street Team

     

    Having a street team to help you promote is one of the most effective ways to make people aware for your band and upcoming events. Many think that you have to be a record label or a huge promotions company in order to start up a street. In reality anyone can start a street team. All you really need is a little bit effort, creativity, and a lot of patience.

    1. Recruit, Recruit, Recruit.
    Start small and then expand gradually. A good place to start is by going to the ones who are most interested in helping you out such as family members and friends.

    Sarge Tip

    Don’t prejudge anyone. Consider everyone as a potential member of your street team. You may be surprised that your most loyal fan can turn out to be the most valuable member of your team.

    2. Have Strong Incentives To Participate
    Always have incentives to ensure your team members stay motivated and feel appreciated. You can offer members free merchandise, show tickets, backstage pass, VIP access, or maybe even pay them.

    Sarge Tip

    Get creative, have competitions, make some custom T-shirts, and most importantly ask your team members for their input on what they might want.

    3. Give Members Clear Instructions and Guidance. Be hands on and give team members clear task and instructions on what they are expected to do. Require members to generate reports (with pictures) as proof of what promotional materials they delivered, and which locations they covered.

    Sarge Tip

    Create a newsletter designated exclusively for team members. Remember you want to be as detailed and in-depth as possible when assigning task and responsibilities.

    4. Communication is Key.
    Communicate with the team on a regular basis and try to have face-to-face meetings whenever possible.

    Sarge Tip

    Make things simple and use technology to your advantage. Google Drive, online meeting software, and text message reminders, can all be very useful when communicating with your team.

    5. Incorporate Social Media Promotion.
    Have your street team help with online promotion as well. Have them share events and pages with their Facebook friends, and Twitter Followers.

    Sarge Tip

    Make sure you have a public Facebook and Twitter page dedicated to your street team. This will make it easier to attract new members, and to gain the interest of promoters.

    Author's Note

    You don’t want to overwork anyone on your street team. Understanding that even if there are strong incentives, if you have team members who are “burned out” they won’t be as enthusiastic or productive. It’s also important to remember that some people may be seasonal and members are going to come and go. That’s why it’s important to always be recruiting for new members, and to not stress too much over losing old ones. Lastly, never make anyone on your team feel uncomfortable. Different people have different strengths find out where the members fit best within the team, and avoid forcing someone to do anything they don’t feel comfortable doing.

     

    Compiled by Ernest Sallee

  • Creating a Facebook Event Page

    Facebook can be a very useful resource to promote an event. As you create your “buzz,” you can have constant contact with the people in your network. You can track the daily interactions and build an RSVP list to keep a rough estimate of how many of your ‘internet friends’ plan on attending. In connection with your daily face-to-face marketing experiences, you increase the chances of having a successful event.

    1. Log into the Facebook home page with the email address and password that you are registered with (it’s better to use your artist/band page as oppose to your personal page).

    2. Select “My Events” from the navigation menu. You will be taken to a page with all the events you are currently planning to attend. – Hit the “+ Create Event” button.

    3. Fill in all the details about your event, most importantly, the time and place. You can always edit this later, but try to put in as much details in as you can initially.

    4. Choose the level of access to your event. You can choose to host an “open” event (meaning anyone can attend). This will not restrict anyone from viewing the details and adding themselves to the guest list. If closed (meaning only select individuals may attend), only the time and description is shown to uninvited guests.

    Sarge Tip

    Facebook users can request to be added to the guest list to view the complete event info. A secret event will not appear in search results and will be viewable only by those you invite.

    5. Click the “Create” button to complete your event details.

    6. Upload a photo that represents the event. Use the browse feature to find a photo on your hard drive to upload. – The flyer for the event is sufficient.

    7. Now its time to invite some guests. Select your all your friends on Facebook that you’d like to invite. You can even send emails to people not on Facebook.

    Sarge Tip

    Check back to your event page often to monitor the response of the event. This page can be a useful tool to help with other ventures such as album releases, video releases and coordinating video shoots open to the public.

    8. If you’d like to just invite all your friends at once without having to click on each one of them individually, do a search for a “mass invite plugin” cheat.

    Sarge Tip

    Try not to over-abuse these plugins. Most of their codes are frowned upon by Facebook.

    Compiled by Monty Burton