|So you think you’ve got good ideas for a cool logo, flyers, and web images, for your band? Here are some tips on what you should focus on to set your promo materials apart from the crowd, grab attention and get people to come out to your show.|
1. Theme: The first thing you need to do is create a presence by developing a theme for your band, with a logo, color pallet, and style that becomes instantly recognizable and is a direct connection to the style of your music. Once you’ve got a solid recognizable theme, don’t vary from it. That just confuses the fans. They want to make that instant mental connection without having to actually read words… think of some of your favorite musicians and what it is that catches your attention. Instant recognition is huge…. If you doubt it, just think of the tennis shoe check mark or the golden arches. And yes, even in the local music scene it makes a difference.
Sarge Tip The catch here is that you want people who don’t know your band yet to be able to read your band’s name on a flyer, CD cover, website, or wherever. An intense design of twigs and flowers, skulls and bones or entangled serpents might look cool, but make sure your band’s name is readable!
You really need your logo to speak for you. Potential fans, music reviewers, and promoters, quite often can’t hear what you said your band’s name is in a loud, crowded venue. And they need to be able to read your name on the material published or printed for the show, so they can look you up on the web later and start following your music and show calendar.
2. Knowledge of Graphics and Design: If you don’t know about graphics, learn! Or find a designer who shares the same vision. Remember presentation is everything,and you will be generating lots of graphics to keep your fans and potential fans informed.
Sarge Tip While professional graphic designers can be expensive, you may be able to enlist a talented college student looking to gain experience rather than a lot of money.
3. Graphics for Print and for the Web: There is a lot of confusion and a bit of misinformation out there about the difference in dpi, ppi, image size and file types. This can get super in depth if you really want to take the time to learn all there is to know; but for the sake of this article, we will just keep it to a few simple facts:
PPI (pixels per inch) the number of pixels per inch will affect the print size of your photo and affect the quality of the output. Changing the PPI setting will increase or decrease the print size (it will increase if you drop the PPI, it will decrease if you increase the PPI).
Sarge Tip The number of pixels per inch (PPI) on your screen is a fixed quantity — not something you can adjust by changing the PPI. Most LCD monitors are in the neighborhood of 67 – 130ppi. So no matter what PPI the graphic is, it will not change the viewing size on your monitor.
DPI (dots per inch) In general, the higher the DPI, the better the tonality of the image. The colors will be sharper and the blends between colors should be smoother. This also requires more ink and will make the print job slower. http://www.andrewdaceyphotography.com/articles/dpi/
Sarge Tip Always produce your images and graphics in high resolution… you can always scale it down, say to 72 dpi. But you can never increase the resolution once the file is created.
Colors can change somewhat from monitor to monitor; for example desktop to laptop, Mac to other brands, etc.The brightness of the monitor will also change colors. It is best to view your graphics and photos on different monitors and devices to see how true the colors will be. You may create your images in a high end photo editing software program, but it doesn’t mean they will look the same on every device your fans are using.
4. Show Flyers and Posters: The best advice here is to keep it brief, visually exciting, and include all the right information. http://designshack.net/articles/graphics/how-to-design-an-awesome-flyer-even-if-youre-not-a-designer/
Make sure the information is organized. Most importantly, you need to let them know who, what, when, and where. This might sound elementary, but quite often the flyer looks great, but doesn’t give the date, time, venue name, and address, in a spot that’s quick to find amongst all the logos and graphics.
Do give the other bands and show sponsors a spot on your printed material for the show. Get their logos (and permission) and be sure to include them.
Put a lot of thought into the headline and theme of the flyer. Wrap the design around an event happening at the show, like a birthday, anniversary, or fundraiser. And of course, use the awesome logo and color palette that you have already designed for your band.
Give the reader a way to contact you for more information; your band’s website and facebook page; the events facebook page, etc.
Sarge Tip QR Codes are the device readable optical label that contains information about the item to which it is attached. QR Codes can be used very effectively on your promo material for providing additional information, such as directions to the venue, ticket purchases, contests and prize drawings. There are several apps available on the web for creating QR Codes.
The standard size for a flyer is 4’X6’. When designing your flyer, remember to leave about ¼” on each side for the bleed line. Any pertinent information needs to be kept within that margin.
The standard size poster is 11” x 17”. Most business windows (venues, restaurants, or stores) are comfortable with this size. Anything larger is inconvenient and takes up too much space for them to post.
Give yourself enough time when booking events to create your promotional materials. It takes time to design the materials, and then you can expect it to take another 5-8 business days to get things printed.
One last important note: Get other people’s input and have several people to proof read everything before you post it on the internet or sent it off to the printer.
Compiled by Rose’s Damned Opinion