Managing Your Band’s Website

An unsigned band’s website is not quite like a standard small business website where its main keywords are products or services and is the first point of contact for a customer. The band’s main keyword is usually their name and the band’s website is often the second point of contact for the fan, the first point of contact might be a flyer.The differences between a small business website and an unsigned band’s website, highlights the need for an additional promotional effort on behalf of the unsigned band.

1. Check your site for optimization: Loads fast, looks good, all links work, is useful, is interesting, has purpose, stands out, is interactive, offers easy mailing list sign-up, has a clear privacy policy, CDs are easy to buy/download, has updated newsletters, and has clear navigation.

2. Your URL should be the band’s name or at least relevant to the band.

3. Does your HTML coding contain a <DOCTYPE>, <title>, <description>, <keywords>, <content-type>, and <author> META Tag?

Sarge Tip

Keep it simple, Stupid! Get rid of: Microsoft’s smart quotes, frames and bollocks JavaScript, loose ampersands and double quotes.

4. Make sure everything is up to date. Regularly update any news, pictures, show dates, and other changing information on your page.

5. Make sure spelling and grammar is correct throughout page.

6. Keep things interesting and appropriate for the audience you are reaching out to with your site.

7. Create a clear security privacy policy. It’s a revenue helper.

8. Make sure your site is easily found on top search engines.

9. Your site should give a special access to your fans that social media sites don’t do. You should have a bio, band updates, mailing list sign-up, song streaming/downloading, calendar with upcoming shows, pictures/videos, merch ordering, etc.

Sarge Tip

All downloads, streaming, and online shopping should be as easy and user-friendly as possible for those visiting your site.

 

Compiled by Chris Erwin

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